NEWPORT BEACH, CALIFORNIA – May 8, 2007 – Voilà Hotel Rewards, the first global, point-based frequent guest programme specifically created for independent hotel companies, is pleased to announce its newest partner, Coral International Hotels.

Voilà Hotel Rewards brings together a worldwide network of four- and five-star hotels of different brands and independent properties under a single umbrella to forge a new and unique guest loyalty programme.  In addition to earning points for eligible spend and redeeming for complimentary night stays and room upgrades at participating hotels, Voilà members also enjoy recognition benefits, such as member-only room rates, special welcome amenities, VIP access to facilities, and more.

For participating hotels, Voilà offers significant marketing synergy, which is further bolstered by cutting-edge CRM technology.  Through a web-based portal, hotels can access guest preferences, send welcome emails in advance, issue post-stay follow-ups, and even manage email and direct mail marketing campaigns.

“We are very excited about Voilà Hotel Rewards,” said Michel Noblet, Managing Director of Coral International Hotels, Resorts & Spas.  “In keeping with our long-term strategic goals and targets, Voilà helps us make a big leap forward.  Voilà not only establishes loyalty amongst our existing customers, which in itself is paramount to Coral International Hotels – but Voilà also helps us extend our reach into the global market in which we compete.”

“Voilà is more than just a guest loyalty programme,” said Marwan Ramadan, President EMEA for Voilà Hotel Rewards.  “The leverage of a global network and the marketing capability of our proprietary CRM make available valuable opportunities for hotels to boost occupancy, maximize revenue, and improve profit margin.  By lessening third-party dependency, hotels enjoy higher Average Daily Rate from Voilà members, while retaining total control of their pricing and distribution channels.  Very simply, Voilà Hotel Rewards is designed to deliver concrete, measurable return on investment for participating hotels.”

As part of the agreement, all hotels under the Coral International banner will offer Voilà Hotel Rewards.
 
ABOUT VOILÀ HOTEL REWARDS
Headquartered in Newport Beach, Southern California, Voilà is the first and only points-based, guest loyalty programme built specifically for a global alliance of independent hotels and small groups.  Voilà is operated by Hospitality Marketing Concepts (HMC), a global company with offices in more than 50 countries in North America, Central/South America, Europe, Middle East and Asia.  Voilà has a launch portfolio of hundreds of hotels, including Spain-based Husa Hotels.  More information about Voilà may be found on the company’s website www.vhr.com  or by contacting Peter Gorla, Vice President of Marketing at 949-833-8000 Ext. 218 or via email at peter@vhr.com.

ABOUT CORAL INTERNATIONAL
Founded in September 2003, Coral International Hotels, Resorts & Spas has quickly established itself as a dynamic hotel management company in the Middle East.  With 9 world-class hotels strategically located throughout the UAE, Oman and KSA and more than 15 on the way, Coral International has won widespread recognition as a top name in hospitality in the region.  With an interesting product mix of 4 and 5 star boutique hotels, serviced apartments, resorts, spas and learning centres, Coral International offers its clientele a wide selection of accommodations and services in a safe and alcohol-free environment. The group has a target of 25 properties within its first five years of operation and has already taken its first steps outside the Middle East by finalizing deals in North, South and East Africa. Coral International Hotels, Resorts & Spas is a member of the Boutique Hotels & Resorts International.